SH Group is now a consolidated reality both in the field of racing events organization and in the management of corporate communication for various Italian companies.
Since 2012 SH Group has acquired the rights to the MOTOESTATE trophy, which has contributed to relaunching it through a profound restructuring of regulations and race format. Three years after the start, the first step of the project was completed and that saw SH Group committed to building a successful championship, which sees over 180 pilots involved today. Formulas that allow SH Group to offer a high degree of spectacle on the track and at the same time contain costs for those who participate. Today the MOTOESTATE is a live event that involves a large number of enthusiasts who experience the spectacle of paddock races and grandstands, participating in paddock activities such as test rides, motorcycle rallies, gymkhanas, road safety courses and so on.
Since 2014, SH Group has started with the activity of involving both the public and companies, activities aimed at completing the 360 ° motorsport weekend project by the end of the 2016 season.
Building on this experience, this year and for the next six seasons, SH Group will be entrusted with the management and organization of the ALPE ADRIA INTERNATIONAL MOTORCYCLE CHAMPIONSHIP. A great challenge that SH Group welcomes with enthusiasm and on which it will work to broaden the territorial boundaries of the championship and to improve its product quality. The goal is to position Alpe Adria as a point of reference for the teams that wish to compete on an international stage and to ensure them an organized and structured championship, with clear regulations, fought classes and a high image return.